Zapier + Twilio + Gmail. Goal: Angi lead hits inbox → you text in 5 minutes → follow-up day 2 and day 3. Formspree leads on your site use the same SMS copy.
Before you start: Twilio account + phone number (~$1/mo). Zapier free tier works for low volume. Jesse phone: (530) 978-3702. Formspree form: xyklngkd
ZAP 1 — Instant SMS (5 min response)
Trigger: Gmail → New Email Matching Search Search:from:angi.com OR from:angieslist.com OR subject:Angi OR subject:"new lead" OR Trigger: Formspree → New Submission → form xyklngkd (website quotes)
Action: SMS by Twilio → To: {{phone from email body or form}} From: Your Twilio number Message (copy):
Hi {{first_name}} — Jesse with Affordable Pro Home Cleaners. Got your cleaning request. I can call you with a quote in the next 10 minutes. Reply YES or call (530) 978-3702. — Jesse
ZAP 2 — Jesse alert (same trigger)
Action: SMS by Twilio → To: YOUR phone Message:
NEW LEAD: {{name}} {{phone}} {{city}} — Angi/Form. Text them NOW.
ZAP 3 — Day 2 email (if no booking)
Trigger: Same as Zap 1 Delay: 1 day Filter: Only if no tag "booked" in spreadsheet (optional Google Sheet row) Action: Gmail Send Email
Subject: Quick quote still open — Affordable Pro Home Cleaners
Hi {{first_name}},
Jesse here from Affordable Pro Home Cleaners. Still happy to quote your {{service_type}} clean in {{city}}.
• 3-person crew
• Deep cleans from $700–800
• 7 days a week
Reply with best time to call, or book here:
https://affordable-pro-cleaners.pages.dev/quote.html
— Jesse
(530) 978-3702
ZAP 4 — Day 3 SMS nudge
Delay: 3 days from trigger Filter: Not booked
Hi {{first_name}} — Jesse again. Angi leads fill up fast this week. Want me to hold a slot for your clean? Reply 1 for morning 2 for afternoon. (530) 978-3702
ZAP 5 — Formspree → Google Sheet (optional)
Log every lead: name, phone, email, source, date, status (new/contacted/booked). Jesse updates status on phone → stops follow-ups.
Build checklist (do today)
Create Zapier account → connect Gmail + Twilio
Paste SMS 1 + Jesse alert on new Angi email
Test with fake email to yourself
Add Formspree trigger for website quotes (same SMS)
Turn on Zaps — respond within 5 min for 7 days straight
ROI math
Angi ~$700/mo. One extra deep clean ($700) pays the month. Goal: +4 clients in 90 days = +$1,000–2,000/mo.