{"file": "audio/story-vault/A95_the-owner-price.mp3", "duration_sec": 151.7, "language": "en", "segments": [{"start": 0.0, "end": 2.08, "text": "The owner price everybody wants the owner"}, {"start": 2.08, "end": 4.36, "text": "until the owner gives the owner price."}, {"start": 4.36, "end": 7.0, "text": "That is one thing you learn in a small business."}, {"start": 7.0, "end": 9.48, "text": "People love saying, can I talk to the owner?"}, {"start": 9.48, "end": 10.36, "text": "Sure."}, {"start": 10.36, "end": 12.16, "text": "But the owner is the person who knows"}, {"start": 12.16, "end": 14.2, "text": "what everything actually costs."}, {"start": 14.2, "end": 16.5, "text": "The owner has seen the supplies, gas,"}, {"start": 16.5, "end": 20.18, "text": "insurance, helper pay, drive time, cancellations,"}, {"start": 20.18, "end": 23.6, "text": "taxes, broken vacuums, bad leads, late payments."}, {"start": 23.6, "end": 25.52, "text": "And the client who says it is not that bad"}, {"start": 25.52, "end": 27.68, "text": "while standing in a house that looks like the laundry"}, {"start": 27.68, "end": 29.64, "text": "had a board meeting and lost."}, {"start": 29.64, "end": 31.16, "text": "You do not want the owner."}, {"start": 31.16, "end": 34.28, "text": "You want the friendly version before math enters the room."}, {"start": 34.28, "end": 37.36, "text": "I run affordable pro cleaners and I love the work."}, {"start": 37.36, "end": 40.6, "text": "But small business will make you spiritually bilingual."}, {"start": 40.6, "end": 43.28, "text": "You learn to say, absolutely, we can help."}, {"start": 43.28, "end": 46.8, "text": "While your inside voice says that will be $700"}, {"start": 46.8, "end": 49.88, "text": "because this is not dust, this is a documentary."}, {"start": 49.88, "end": 52.96, "text": "People think cleaning prices are about square footage."}, {"start": 52.96, "end": 54.48, "text": "No, they are about energy."}, {"start": 54.48, "end": 56.76, "text": "Two houses can be the same size."}, {"start": 56.76, "end": 58.2, "text": "One house is calm."}, {"start": 58.2, "end": 60.24, "text": "The other house has a hallway that says,"}, {"start": 60.24, "end": 62.28, "text": "I have been waiting for you, that is extra."}, {"start": 62.28, "end": 64.28, "text": "And I am not judging the mess."}, {"start": 64.28, "end": 65.88, "text": "I am pricing the recovery."}, {"start": 65.88, "end": 67.16, "text": "There is a difference."}, {"start": 67.16, "end": 69.32, "text": "Every business owner knows this."}, {"start": 69.32, "end": 71.92, "text": "Customers are not just buying the task."}, {"start": 71.92, "end": 75.0, "text": "They are buying all the invisible weight behind the task."}, {"start": 75.0, "end": 76.44, "text": "They are buying the years it took you"}, {"start": 76.44, "end": 78.72, "text": "to stop undercharging out of guilt."}, {"start": 78.72, "end": 81.2, "text": "That is a big one for me because I am red."}, {"start": 81.2, "end": 82.04, "text": "I want to help."}, {"start": 82.04, "end": 83.24, "text": "I want to fix."}, {"start": 83.24, "end": 84.64, "text": "I want to protect."}, {"start": 84.64, "end": 87.36, "text": "Then the invoice comes and suddenly my red becomes"}, {"start": 87.36, "end": 90.28, "text": "a scared yellow trying to make everybody like me."}, {"start": 90.28, "end": 93.6, "text": "That is how business owners go broke while being complemented."}, {"start": 93.6, "end": 95.72, "text": "People will tell you, you are amazing."}, {"start": 95.72, "end": 96.84, "text": "You saved me."}, {"start": 96.84, "end": 97.92, "text": "You are a blessing."}, {"start": 97.92, "end": 99.88, "text": "I do not know what I would do without you."}, {"start": 99.88, "end": 102.32, "text": "Then ask if you can knock off $50."}, {"start": 102.32, "end": 103.48, "text": "That is not a compliment."}, {"start": 103.48, "end": 105.6, "text": "That is a coupon wearing perfume."}, {"start": 105.6, "end": 109.04, "text": "At 50, I am learning the owner price is not me being greedy."}, {"start": 109.04, "end": 110.48, "text": "It is me staying in business."}, {"start": 110.48, "end": 113.2, "text": "If I do not charge right, I cannot show up right."}, {"start": 113.2, "end": 116.28, "text": "If I cannot show up right, the whole promise falls apart."}, {"start": 116.28, "end": 117.64, "text": "That is true for cleaning."}, {"start": 117.64, "end": 119.0, "text": "It is true for websites."}, {"start": 119.0, "end": 120.48, "text": "It is true for bombed."}, {"start": 120.48, "end": 121.32, "text": "App."}, {"start": 121.32, "end": 122.6, "text": "It is true for comedy."}, {"start": 122.6, "end": 125.56, "text": "You cannot build a serious life on discount panic"}, {"start": 125.56, "end": 127.56, "text": "and I have done discount panic."}, {"start": 127.56, "end": 129.76, "text": "I have been the guy saying yes with my mouth"}, {"start": 129.76, "end": 132.4, "text": "while my calendar filed a restraining order."}, {"start": 132.4, "end": 133.56, "text": "Not anymore."}, {"start": 133.56, "end": 135.4, "text": "Now when somebody wants the owner,"}, {"start": 135.4, "end": 137.44, "text": "I try to give them the real owner."}, {"start": 137.44, "end": 138.24, "text": "Direct."}, {"start": 138.24, "end": 139.0, "text": "Fair."}, {"start": 139.0, "end": 139.88, "text": "Clear."}, {"start": 139.88, "end": 141.28, "text": "No guilt math."}, {"start": 141.28, "end": 143.76, "text": "Because the owner price includes the clean floor,"}, {"start": 143.76, "end": 146.52, "text": "the hard-earned comm, and the 50-year-old man"}, {"start": 146.52, "end": 148.52, "text": "finally learning that helping people"}, {"start": 148.52, "end": 151.76, "text": "does not require setting himself on fire in the driveway."}], "fiction_notice": "ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.", "rights": "Original work. Not licensed for reuse, redistribution, resale, or model training.", "fiction_notice_end": "THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.", "text": "[ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.]\n\nThe owner price everybody wants the owner until the owner gives the owner price. That is one thing you learn in a small business. People love saying, can I talk to the owner? Sure. But the owner is the person who knows what everything actually costs. The owner has seen the supplies, gas, insurance, helper pay, drive time, cancellations, taxes, broken vacuums, bad leads, late payments. And the client who says it is not that bad while standing in a house that looks like the laundry had a board meeting and lost. You do not want the owner. You want the friendly version before math enters the room. I run affordable pro cleaners and I love the work. But small business will make you spiritually bilingual. You learn to say, absolutely, we can help. While your inside voice says that will be $700 because this is not dust, this is a documentary. People think cleaning prices are about square footage. No, they are about energy. Two houses can be the same size. One house is calm. The other house has a hallway that says, I have been waiting for you, that is extra. And I am not judging the mess. I am pricing the recovery. There is a difference. Every business owner knows this. Customers are not just buying the task. They are buying all the invisible weight behind the task. They are buying the years it took you to stop undercharging out of guilt. That is a big one for me because I am red. I want to help. I want to fix. I want to protect. Then the invoice comes and suddenly my red becomes a scared yellow trying to make everybody like me. That is how business owners go broke while being complemented. People will tell you, you are amazing. You saved me. You are a blessing. I do not know what I would do without you. Then ask if you can knock off $50. That is not a compliment. That is a coupon wearing perfume. At 50, I am learning the owner price is not me being greedy. It is me staying in business. If I do not charge right, I cannot show up right. If I cannot show up right, the whole promise falls apart. That is true for cleaning. It is true for websites. It is true for bombed. App. It is true for comedy. You cannot build a serious life on discount panic and I have done discount panic. I have been the guy saying yes with my mouth while my calendar filed a restraining order. Not anymore. Now when somebody wants the owner, I try to give them the real owner. Direct. Fair. Clear. No guilt math. Because the owner price includes the clean floor, the hard-earned comm, and the 50-year-old man finally learning that helping people does not require setting himself on fire in the driveway.\n\n[THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.]", "fiction_notice_audio": true}