{"file": "audio/story-vault/A262_the-customer-wants-owner-energy.mp3", "duration_sec": 171.1, "language": "en", "segments": [{"start": 0.0, "end": 3.04, "text": "The customer wants owner energy in a small business."}, {"start": 3.04, "end": 6.24, "text": "Everybody wants the owner until the owner has a price."}, {"start": 6.24, "end": 9.4, "text": "That is the part they do not put on motivational posters."}, {"start": 9.4, "end": 11.0, "text": "The customer calls and says,"}, {"start": 11.0, "end": 12.28, "text": "are you the owner?"}, {"start": 12.28, "end": 13.6, "text": "I say yes."}, {"start": 13.6, "end": 17.12, "text": "They get excited because owner means authority, quality,"}, {"start": 17.12, "end": 20.2, "text": "accountability, and maybe he will answer a text at nine,"}, {"start": 20.2, "end": 24.28, "text": "47 at night because he has no corporate boundary department."}, {"start": 24.28, "end": 25.88, "text": "They love owner energy."}, {"start": 25.88, "end": 29.12, "text": "Then you give the owner price and suddenly they were just looking."}, {"start": 29.12, "end": 33.24, "text": "Owner energy is expensive because the owner is not just cleaning the house."}, {"start": 33.24, "end": 35.08, "text": "The owner is doing the estimate,"}, {"start": 35.08, "end": 39.6, "text": "buying supplies, scheduling the week, answering leads, managing the helper,"}, {"start": 39.6, "end": 41.36, "text": "fixing the website, checking the bank,"}, {"start": 41.36, "end": 44.04, "text": "and emotionally recovering from a customer who said,"}, {"start": 44.04, "end": 46.4, "text": "can you do a deep clean real quick?"}, {"start": 46.4, "end": 48.92, "text": "There is no real quick and a deep clean."}, {"start": 48.92, "end": 52.76, "text": "That is like saying, can you casually perform surgery on my garage?"}, {"start": 52.76, "end": 55.92, "text": "Small business teaches you math with feelings attached."}, {"start": 55.92, "end": 58.88, "text": "Angie leads cost money, gas costs money,"}, {"start": 58.88, "end": 61.6, "text": "supplies cost money, time costs money,"}, {"start": 61.6, "end": 66.6, "text": "and my red personality thinks every missed call is a tiny emergency wearing shoes."}, {"start": 66.6, "end": 68.32, "text": "So when someone asks for a discount,"}, {"start": 68.32, "end": 73.32, "text": "my face wants to say from which department, the electric bill, the insurance,"}, {"start": 73.32, "end": 75.96, "text": "the part where my back sounds like bubble wrap,"}, {"start": 75.96, "end": 79.16, "text": "but I am learning, you do not argue with discount energy."}, {"start": 79.16, "end": 82.28, "text": "You explain the value and let the right customer step forward."}, {"start": 82.28, "end": 83.8, "text": "That is hard for red."}, {"start": 83.8, "end": 86.64, "text": "Red wants to wrestle the misunderstanding to the ground."}, {"start": 86.64, "end": 88.72, "text": "Green says, explain the scope."}, {"start": 88.72, "end": 90.76, "text": "Blue says match their concern."}, {"start": 90.76, "end": 92.88, "text": "Yellow says make them feel safe."}, {"start": 92.88, "end": 95.64, "text": "Red says the baseboards have entered evidence."}, {"start": 95.64, "end": 97.8, "text": "The real business lesson is simple."}, {"start": 97.8, "end": 100.84, "text": "If I do not respect the price, nobody else will."}, {"start": 100.84, "end": 104.52, "text": "If I act guilty for charging, the customer hears confession."}, {"start": 104.52, "end": 107.32, "text": "And the same thing applies to dream builds, bombed,"}, {"start": 107.32, "end": 109.08, "text": "app four colors, all of it."}, {"start": 109.08, "end": 110.8, "text": "The offer has to be clear."}, {"start": 110.8, "end": 112.48, "text": "The price has to stand up."}, {"start": 112.48, "end": 115.76, "text": "Jesse has to stop apologizing for bringing value,"}, {"start": 115.76, "end": 118.0, "text": "because owner energy without owner prices"}, {"start": 118.0, "end": 120.12, "text": "is just volunteering with a mop."}, {"start": 120.12, "end": 121.24, "text": "You're welcome."}, {"start": 121.24, "end": 125.24, "text": "The funniest customer phrase is, I just need a basic clean."}, {"start": 125.24, "end": 127.92, "text": "Then you get there and basic has a backstory."}, {"start": 127.92, "end": 130.48, "text": "Basic means the oven has opinions."}, {"start": 130.48, "end": 133.96, "text": "Basic means the shower door is holding generational trauma."}, {"start": 133.96, "end": 136.72, "text": "Basic means the floor has seen three birthday parties"}, {"start": 136.72, "end": 138.6, "text": "and a dog bowl rebellion."}, {"start": 138.6, "end": 140.52, "text": "Again, no dog jokes."}, {"start": 140.52, "end": 142.68, "text": "I am just saying the bowl was involved."}, {"start": 142.68, "end": 144.96, "text": "Small business makes you learn language."}, {"start": 144.96, "end": 148.52, "text": "Customers say basic quick, little, easy and simple."}, {"start": 148.52, "end": 150.44, "text": "Those words are not measurements."}, {"start": 150.44, "end": 151.88, "text": "Those are prayers."}, {"start": 151.88, "end": 154.44, "text": "My job is to translate prayer into price"}, {"start": 154.44, "end": 156.64, "text": "without getting emotionally hijacked,"}, {"start": 156.64, "end": 160.0, "text": "because if I undercharge to be liked, I resent the work."}, {"start": 160.0, "end": 163.08, "text": "If I price it right, I can do the work with pride."}, {"start": 163.08, "end": 165.36, "text": "That is the lesson I keep having to relearn"}, {"start": 165.36, "end": 168.68, "text": "in cleaning, coaching, websites, and comedy."}, {"start": 168.68, "end": 171.24, "text": "Charge like the work matters because it does."}], "fiction_notice": "ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.", "rights": "Original work. Not licensed for reuse, redistribution, resale, or model training.", "fiction_notice_end": "THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.", "text": "[ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.]\n\nThe customer wants owner energy in a small business. Everybody wants the owner until the owner has a price. That is the part they do not put on motivational posters. The customer calls and says, are you the owner? I say yes. They get excited because owner means authority, quality, accountability, and maybe he will answer a text at nine, 47 at night because he has no corporate boundary department. They love owner energy. Then you give the owner price and suddenly they were just looking. Owner energy is expensive because the owner is not just cleaning the house. The owner is doing the estimate, buying supplies, scheduling the week, answering leads, managing the helper, fixing the website, checking the bank, and emotionally recovering from a customer who said, can you do a deep clean real quick? There is no real quick and a deep clean. That is like saying, can you casually perform surgery on my garage? Small business teaches you math with feelings attached. Angie leads cost money, gas costs money, supplies cost money, time costs money, and my red personality thinks every missed call is a tiny emergency wearing shoes. So when someone asks for a discount, my face wants to say from which department, the electric bill, the insurance, the part where my back sounds like bubble wrap, but I am learning, you do not argue with discount energy. You explain the value and let the right customer step forward. That is hard for red. Red wants to wrestle the misunderstanding to the ground. Green says, explain the scope. Blue says match their concern. Yellow says make them feel safe. Red says the baseboards have entered evidence. The real business lesson is simple. If I do not respect the price, nobody else will. If I act guilty for charging, the customer hears confession. And the same thing applies to dream builds, bombed, app four colors, all of it. The offer has to be clear. The price has to stand up. Jesse has to stop apologizing for bringing value, because owner energy without owner prices is just volunteering with a mop. You're welcome. The funniest customer phrase is, I just need a basic clean. Then you get there and basic has a backstory. Basic means the oven has opinions. Basic means the shower door is holding generational trauma. Basic means the floor has seen three birthday parties and a dog bowl rebellion. Again, no dog jokes. I am just saying the bowl was involved. Small business makes you learn language. Customers say basic quick, little, easy and simple. Those words are not measurements. Those are prayers. My job is to translate prayer into price without getting emotionally hijacked, because if I undercharge to be liked, I resent the work. If I price it right, I can do the work with pride. That is the lesson I keep having to relearn in cleaning, coaching, websites, and comedy. Charge like the work matters because it does.\n\n[THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.]", "fiction_notice_audio": true}