{"file": "audio/story-vault/A213_customers-want-owner-energy-without-owner-prices.mp3", "duration_sec": 190.4, "language": "en", "segments": [{"start": 0.0, "end": 5.5, "text": "Customers want owner energy without owner prices every small business owner knows this sentence."}, {"start": 5.5, "end": 7.1, "text": "Can I talk to the owner?"}, {"start": 7.1, "end": 11.88, "text": "That sounds respectful until you realize it usually means I would like premium attention"}, {"start": 11.88, "end": 13.76, "text": "at coupon speed."}, {"start": 13.76, "end": 15.08, "text": "People love the owner."}, {"start": 15.08, "end": 16.4, "text": "The owner cares."}, {"start": 16.4, "end": 17.8, "text": "The owner listens."}, {"start": 17.8, "end": 19.6, "text": "The owner fixes things."}, {"start": 19.6, "end": 21.56, "text": "The owner can make exceptions."}, {"start": 21.56, "end": 23.28, "text": "That is the problem."}, {"start": 23.28, "end": 26.36, "text": "Everybody wants owner energy until owner math shows up."}, {"start": 26.36, "end": 31.72, "text": "Owner energy is expensive because owner energy has been awake since 430 thinking about payroll,"}, {"start": 31.72, "end": 37.36, "text": "gas, supplies, leads, reviews, taxes and whether the website button is working."}, {"start": 37.36, "end": 40.04, "text": "The customer is thinking can you squeeze me in?"}, {"start": 40.04, "end": 41.32, "text": "I am thinking lady."}, {"start": 41.32, "end": 44.52, "text": "I have been squeezing since 1993."}, {"start": 44.52, "end": 48.96, "text": "At this point my whole business model is a stress ball with a phone number."}, {"start": 48.96, "end": 51.44, "text": "Affordable pro cleaners is a real business."}, {"start": 51.44, "end": 54.66, "text": "It is not just me showing up with a rag in a hopeful attitude."}, {"start": 54.66, "end": 55.66, "text": "There are costs."}, {"start": 55.66, "end": 57.34, "text": "Angie leads cost money."}, {"start": 57.34, "end": 59.06, "text": "Gas costs money."}, {"start": 59.06, "end": 60.26, "text": "Supplies cost money."}, {"start": 60.26, "end": 61.46, "text": "Time costs money."}, {"start": 61.46, "end": 62.54, "text": "Knees cost money."}, {"start": 62.54, "end": 64.14, "text": "They just invoice later."}, {"start": 64.14, "end": 66.62, "text": "But customers have a different calculator."}, {"start": 66.62, "end": 68.26, "text": "Their calculator starts with."}, {"start": 68.26, "end": 70.1, "text": "It should only take a minute."}, {"start": 70.1, "end": 74.14, "text": "Only take a minute is the national anthem of people who have never done the job."}, {"start": 74.14, "end": 76.26, "text": "It only takes a minute to wipe that."}, {"start": 76.26, "end": 78.18, "text": "It only takes a minute to move this."}, {"start": 78.18, "end": 80.46, "text": "It only takes a minute to add the blinds."}, {"start": 80.46, "end": 85.46, "text": "The fan, the baseboards, the oven, the fridge, the garage, the emotional history of the guest"}, {"start": 85.46, "end": 89.86, "text": "room and one small chandelier that looks like it was installed by a spider with a trust"}, {"start": 89.86, "end": 90.86, "text": "fund."}, {"start": 90.86, "end": 95.9, "text": "And because I am read, my first instinct is to say yes, fix it, handle it, protect the"}, {"start": 95.9, "end": 97.3, "text": "relationship."}, {"start": 97.3, "end": 102.14, "text": "Then later I am in the car yelling at myself like I am both the boss and the employee of"}, {"start": 102.14, "end": 103.9, "text": "the month who got demoted."}, {"start": 103.9, "end": 106.18, "text": "Jesse, why did you include that?"}, {"start": 106.18, "end": 107.58, "text": "Because they were nice."}, {"start": 107.58, "end": 109.38, "text": "The guest does not pay for degreaser."}, {"start": 109.38, "end": 112.18, "text": "That is the business owner pressure nobody sees."}, {"start": 112.18, "end": 115.74, "text": "You want to serve people well without becoming a free buffet with a mop."}, {"start": 115.74, "end": 118.82, "text": "And when you finally say the price, there is that little pause."}, {"start": 118.82, "end": 121.46, "text": "That pause is where their dreams leave their body."}, {"start": 121.46, "end": 124.3, "text": "They want a deep clean results with quick, tidy money."}, {"start": 124.3, "end": 125.3, "text": "I get it."}, {"start": 125.3, "end": 128.46, "text": "I want steakhouse life with drive through discipline."}, {"start": 128.46, "end": 131.18, "text": "We all want miracles at discount pricing."}, {"start": 131.18, "end": 133.34, "text": "But a good business has to respect itself."}, {"start": 133.34, "end": 135.22, "text": "What is the lesson I keep learning?"}, {"start": 135.22, "end": 137.94, "text": "If I undercharge, I do not become generous."}, {"start": 137.94, "end": 140.22, "text": "I become resentful with invoices."}, {"start": 140.22, "end": 143.94, "text": "And nobody hires a cleaner because they want resentment in the corners."}, {"start": 143.94, "end": 146.1, "text": "So I am learning to say it cleaner."}, {"start": 146.1, "end": 147.42, "text": "Here is the price."}, {"start": 147.42, "end": 148.98, "text": "Here is what is included."}, {"start": 148.98, "end": 150.54, "text": "Here is what extra means."}, {"start": 150.54, "end": 154.94, "text": "I would love to help, but I cannot make eight hours fit into two just because everybody"}, {"start": 154.94, "end": 156.34, "text": "is smiling."}, {"start": 156.34, "end": 158.62, "text": "That is for colors business school."}, {"start": 158.62, "end": 160.06, "text": "Yellow wants to make them happy."}, {"start": 160.06, "end": 161.66, "text": "Blue wants to adjust."}, {"start": 161.66, "end": 163.14, "text": "Green wants the numbers."}, {"start": 163.14, "end": 164.9, "text": "Red has to protect the boundary."}, {"start": 164.9, "end": 169.34, "text": "And red has to protect Jesse from Jesse because I am the first idiot who discounts my own"}, {"start": 169.34, "end": 172.3, "text": "value then complains the business feels heavy."}, {"start": 172.3, "end": 174.66, "text": "That is the real owner discount funeral."}, {"start": 174.66, "end": 178.58, "text": "You cannot build a future by apologizing for your price."}, {"start": 178.58, "end": 180.18, "text": "Customers can want owner energy."}, {"start": 180.18, "end": 181.18, "text": "Good."}, {"start": 181.18, "end": 182.18, "text": "I have it."}, {"start": 182.18, "end": 185.74, "text": "But owner energy comes with owner prices because the owner is tired."}, {"start": 185.74, "end": 187.06, "text": "The owner has bills."}, {"start": 187.06, "end": 190.34, "text": "And the owner's knees have already retained legal counsel."}], "fiction_notice": "ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.", "rights": "Original work. Not licensed for reuse, redistribution, resale, or model training.", "fiction_notice_end": "THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.", "text": "[ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.]\n\nCustomers want owner energy without owner prices every small business owner knows this sentence. Can I talk to the owner? That sounds respectful until you realize it usually means I would like premium attention at coupon speed. People love the owner. The owner cares. The owner listens. The owner fixes things. The owner can make exceptions. That is the problem. Everybody wants owner energy until owner math shows up. Owner energy is expensive because owner energy has been awake since 430 thinking about payroll, gas, supplies, leads, reviews, taxes and whether the website button is working. The customer is thinking can you squeeze me in? I am thinking lady. I have been squeezing since 1993. At this point my whole business model is a stress ball with a phone number. Affordable pro cleaners is a real business. It is not just me showing up with a rag in a hopeful attitude. There are costs. Angie leads cost money. Gas costs money. Supplies cost money. Time costs money. Knees cost money. They just invoice later. But customers have a different calculator. Their calculator starts with. It should only take a minute. Only take a minute is the national anthem of people who have never done the job. It only takes a minute to wipe that. It only takes a minute to move this. It only takes a minute to add the blinds. The fan, the baseboards, the oven, the fridge, the garage, the emotional history of the guest room and one small chandelier that looks like it was installed by a spider with a trust fund. And because I am read, my first instinct is to say yes, fix it, handle it, protect the relationship. Then later I am in the car yelling at myself like I am both the boss and the employee of the month who got demoted. Jesse, why did you include that? Because they were nice. The guest does not pay for degreaser. That is the business owner pressure nobody sees. You want to serve people well without becoming a free buffet with a mop. And when you finally say the price, there is that little pause. That pause is where their dreams leave their body. They want a deep clean results with quick, tidy money. I get it. I want steakhouse life with drive through discipline. We all want miracles at discount pricing. But a good business has to respect itself. What is the lesson I keep learning? If I undercharge, I do not become generous. I become resentful with invoices. And nobody hires a cleaner because they want resentment in the corners. So I am learning to say it cleaner. Here is the price. Here is what is included. Here is what extra means. I would love to help, but I cannot make eight hours fit into two just because everybody is smiling. That is for colors business school. Yellow wants to make them happy. Blue wants to adjust. Green wants the numbers. Red has to protect the boundary. And red has to protect Jesse from Jesse because I am the first idiot who discounts my own value then complains the business feels heavy. That is the real owner discount funeral. You cannot build a future by apologizing for your price. Customers can want owner energy. Good. I have it. But owner energy comes with owner prices because the owner is tired. The owner has bills. And the owner's knees have already retained legal counsel.\n\n[THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.]", "fiction_notice_audio": true}