{"file": "audio/story-vault/A122_the-customer-wants-the-owner-until-owner-has-math.mp3", "duration_sec": 191.1, "language": "en", "segments": [{"start": 0.0, "end": 6.28, "text": "The customer wants the owner until owner has math everybody wants to talk to the owner until the owner starts doing owner math."}, {"start": 6.64, "end": 8.52, "text": "That is the secret of small business."}, {"start": 8.84, "end": 10.76, "text": "People love the idea of the owner."}, {"start": 11.04, "end": 12.6, "text": "They want the person in charge."}, {"start": 12.84, "end": 14.28, "text": "They want the decision maker."}, {"start": 14.56, "end": 16.4, "text": "They want the guy who can make it happen."}, {"start": 16.8, "end": 19.52, "text": "Then the guy who can make it happen tells them what it costs."}, {"start": 19.68, "end": 21.56, "text": "And suddenly they miss the employee."}, {"start": 22.0, "end": 24.48, "text": "That is my cleaning business in one sentence."}, {"start": 24.84, "end": 27.48, "text": "A customer will call and say, I need the owner."}, {"start": 27.8, "end": 29.12, "text": "I say, this is Jesse."}, {"start": 29.48, "end": 31.72, "text": "They sound relieved for about seven seconds."}, {"start": 32.0, "end": 35.28, "text": "Then I explain the deep clean is not $20 in a blessing."}, {"start": 35.68, "end": 37.44, "text": "Now the owner has become the villain."}, {"start": 37.8, "end": 40.48, "text": "People hear cleaning and think it is just wiping stuff."}, {"start": 40.84, "end": 46.32, "text": "No, professional cleaning is labor time supplies, travel, scheduling, quality,"}, {"start": 46.36, "end": 50.96, "text": "risk and the emotional damage of finding a bathroom that has been living off grid."}, {"start": 51.4, "end": 53.64, "text": "I do not price a job based on hope."}, {"start": 53.76, "end": 56.96, "text": "I price it based on what my knees will be saying at 530,"}, {"start": 57.12, "end": 59.44, "text": "but customers love the phrase real quick."}, {"start": 59.76, "end": 61.56, "text": "Can you real quick do the baseboards?"}, {"start": 61.68, "end": 63.24, "text": "Can you real quick get the oven?"}, {"start": 63.44, "end": 65.2, "text": "Can you real quick hit the blinds?"}, {"start": 65.24, "end": 67.16, "text": "There is no real quick and cleaning."}, {"start": 67.44, "end": 70.4, "text": "Real quick is where profit goes to die wearing gloves."}, {"start": 70.64, "end": 72.2, "text": "The oven is never real quick."}, {"start": 72.56, "end": 75.48, "text": "The oven is a witness protection program for Greece."}, {"start": 75.76, "end": 79.52, "text": "And because I am read, I have to fight my own face during estimates."}, {"start": 79.84, "end": 81.72, "text": "My mouth says, let me take a look."}, {"start": 82.04, "end": 84.16, "text": "My face says this house has questions."}, {"start": 84.44, "end": 88.2, "text": "I am trying to be professional, but my eyebrows are already writing a report."}, {"start": 88.6, "end": 91.4, "text": "Small business makes you a philosopher against your will."}, {"start": 91.76, "end": 95.08, "text": "You learn that everybody wants quality speed and low price,"}, {"start": 95.08, "end": 98.52, "text": "but they can only pick two unless Jesse is donating cartilage."}, {"start": 98.92, "end": 101.6, "text": "And the funny part is I understand the customer."}, {"start": 101.92, "end": 102.84, "text": "Money is tight."}, {"start": 103.24, "end": 105.04, "text": "Everybody is trying to survive."}, {"start": 105.28, "end": 106.64, "text": "They are not bad people."}, {"start": 106.68, "end": 108.68, "text": "They just do not see the invisible math."}, {"start": 108.96, "end": 110.2, "text": "They see a clean house."}, {"start": 110.64, "end": 114.28, "text": "I see drive time, labor hours, supplies, taxes,"}, {"start": 114.28, "end": 117.16, "text": "Angie Leeds, gas, cancellations, reschedules,"}, {"start": 117.4, "end": 120.36, "text": "and a mop that has seen things I cannot legally describe."}, {"start": 120.84, "end": 122.32, "text": "That is business owner pressure."}, {"start": 122.68, "end": 127.64, "text": "You have to be kind, firm, fast, fair and profitable all while sounding like"}, {"start": 127.64, "end": 129.48, "text": "you do not want to crawl under the desk."}, {"start": 129.84, "end": 132.68, "text": "And I am building AI businesses on top of that."}, {"start": 132.72, "end": 135.68, "text": "So in the morning, I am talking about funnels and automation."}, {"start": 136.12, "end": 138.6, "text": "By afternoon, I am arguing with a shower door."}, {"start": 138.84, "end": 143.92, "text": "That is my empire software in one hand scrub brush in the other ego in the trash can."}, {"start": 144.28, "end": 146.92, "text": "But that is also why I respect small business."}, {"start": 147.08, "end": 148.12, "text": "It tells the truth."}, {"start": 148.4, "end": 152.28, "text": "If the work is not good, they notice if the price is wrong, you feel it."}, {"start": 152.6, "end": 154.88, "text": "If you over promise the schedule punishes you."}, {"start": 155.16, "end": 157.68, "text": "If you undercharge, your body sends an invoice."}, {"start": 158.04, "end": 159.84, "text": "Four colors shows up here too."}, {"start": 159.92, "end": 161.52, "text": "Green wants the exact scope."}, {"start": 161.88, "end": 163.32, "text": "Yellow wants everyone happy."}, {"start": 163.64, "end": 164.92, "text": "Blue adjusts to the client."}, {"start": 165.32, "end": 168.28, "text": "Red says we are not doing three extra rooms for free"}, {"start": 168.28, "end": 169.6, "text": "because somebody smiled."}, {"start": 169.88, "end": 174.56, "text": "I need all four, but red has to hold the line because kindness without math becomes"}, {"start": 174.56, "end": 177.52, "text": "resentment and resentment is not a business plan."}, {"start": 177.76, "end": 180.72, "text": "It is just unpaid labor with a personality disorder."}, {"start": 180.96, "end": 182.64, "text": "So yes, talk to the owner."}, {"start": 183.0, "end": 187.44, "text": "I am the owner, but understand the owner brought numbers and the numbers do not"}, {"start": 187.44, "end": 191.08, "text": "care that the oven was real quick in your imagination."}], "fiction_notice": "ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.", "rights": "Original work. Not licensed for reuse, redistribution, resale, or model training.", "fiction_notice_end": "THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.", "text": "[ALL FICTION — JOKES ONLY. Everything that follows is a work of fiction created for comedy. Every character, company, advertisement and film title is invented. 'Jesse', 'Koda' and the Red Line roster are fictional characters performed by AI-generated synthetic voices, not recordings of any real person. All characters are fictional consenting adults over 18. No real person is depicted. Any resemblance to real people, businesses or events is coincidental or used as parody.]\n\nThe customer wants the owner until owner has math everybody wants to talk to the owner until the owner starts doing owner math. That is the secret of small business. People love the idea of the owner. They want the person in charge. They want the decision maker. They want the guy who can make it happen. Then the guy who can make it happen tells them what it costs. And suddenly they miss the employee. That is my cleaning business in one sentence. A customer will call and say, I need the owner. I say, this is Jesse. They sound relieved for about seven seconds. Then I explain the deep clean is not $20 in a blessing. Now the owner has become the villain. People hear cleaning and think it is just wiping stuff. No, professional cleaning is labor time supplies, travel, scheduling, quality, risk and the emotional damage of finding a bathroom that has been living off grid. I do not price a job based on hope. I price it based on what my knees will be saying at 530, but customers love the phrase real quick. Can you real quick do the baseboards? Can you real quick get the oven? Can you real quick hit the blinds? There is no real quick and cleaning. Real quick is where profit goes to die wearing gloves. The oven is never real quick. The oven is a witness protection program for Greece. And because I am read, I have to fight my own face during estimates. My mouth says, let me take a look. My face says this house has questions. I am trying to be professional, but my eyebrows are already writing a report. Small business makes you a philosopher against your will. You learn that everybody wants quality speed and low price, but they can only pick two unless Jesse is donating cartilage. And the funny part is I understand the customer. Money is tight. Everybody is trying to survive. They are not bad people. They just do not see the invisible math. They see a clean house. I see drive time, labor hours, supplies, taxes, Angie Leeds, gas, cancellations, reschedules, and a mop that has seen things I cannot legally describe. That is business owner pressure. You have to be kind, firm, fast, fair and profitable all while sounding like you do not want to crawl under the desk. And I am building AI businesses on top of that. So in the morning, I am talking about funnels and automation. By afternoon, I am arguing with a shower door. That is my empire software in one hand scrub brush in the other ego in the trash can. But that is also why I respect small business. It tells the truth. If the work is not good, they notice if the price is wrong, you feel it. If you over promise the schedule punishes you. If you undercharge, your body sends an invoice. Four colors shows up here too. Green wants the exact scope. Yellow wants everyone happy. Blue adjusts to the client. Red says we are not doing three extra rooms for free because somebody smiled. I need all four, but red has to hold the line because kindness without math becomes resentment and resentment is not a business plan. It is just unpaid labor with a personality disorder. So yes, talk to the owner. I am the owner, but understand the owner brought numbers and the numbers do not care that the oven was real quick in your imagination.\n\n[THAT WAS ALL JOKES. None of it was real. Every person, company, movie, advertisement and event in this show is made up. These are characters, not real people — performed by AI voices for comedy. Nothing said here is a statement of fact about anybody. Fiction only. Jokes and giggles.]", "fiction_notice_audio": true}